TikTok has announced a beta release expanding its advertising capabilities to allow traffic campaigns to direct users to external messaging platforms like WhatsApp and Facebook Messenger.
This latest update follows TikTok's December 2024 rollout of direct messaging campaigns, now extending the messaging functionality beyond the platform. The beta version enables advertisers to:
- Direct ad traffic to WhatsApp
- Connect users to Facebook Messenger
- Link to other messaging applications
The feature is currently in beta testing with limited availability. TikTok plans to gradually expand access across all advertising accounts in the coming months, though specific timing for the full rollout has not been announced.
This integration represents a significant expansion of TikTok's advertising ecosystem, offering marketers new ways to:
- Create direct communication channels with potential customers
- Enable instant messaging engagement from ad campaigns
- Bridge social media advertising with messaging platforms
