Google has expanded the availability of Video Lineups as a targeting option for Video View campaigns in Google Ads. This feature, previously available only in YouTube Select campaigns, offers advertisers new ways to target their video ads.
What Are Video Lineups?
Video Lineups allow advertisers to place their ads next to country-specific content for increased local relevance. These lineups use advanced contextual targeting to find content that aligns with an advertiser's audience and brand sentiment.
Features of Video Lineups
- Content Categories: Lineups include seasonal events, travel, sports, media and entertainment, beauty and fashion, video games, and more.
- Local Relevance: Lineups are built using country-specific content.
- Contextual Targeting: Ads can be placed next to videos relevant to the advertiser's brand, product, or service.
- Brand Alignment: Advertisers can match their ads with YouTube content that evokes a similar brand sentiment.
Potential Benefits
Video Lineups may help advertisers:
- Reach new customers through relevant video content
- Align advertising with content that reinforces brand connections
- Improve local relevance of video ad campaigns
How to Access
Advertisers can now find the Video Lineups option in the targeting settings of their Video View campaigns in Google Ads.
This update provides advertisers with additional tools to refine their targeting strategies in Video View campaigns on YouTube.
