The Video Editor in TikTok Ads Manager has been revamped and is now powered by generative AI, enhancing the video editing process for campaign managers. This tool is designed for quick edits and agility, making it suitable for last-minute adjustments while delivering professional-quality results.
Features of Video Editor
Video Editor includes advanced features such as:
- Digital avatars
- Narration with auto-captions
- One-click translations with voiceovers
- AI-generated soundtracks
These features simplify the creative process and improve efficiency, drawing from TikTok's top-performing ads.
Creating "TikTok-first" content is essential for engagement. Research shows that 79% of TikTok users find such content entertaining, and 60% express purchase intent after exposure. Video Editor allows users to enhance their ads by adding captions and AI-generated music, ensuring relevance and freshness.
The Video Editor streamlines localization efforts, enabling users to replace captions and insert translated text easily. It also offers AI dubbing with options for 81 voiceovers in 14 languages, facilitating connection with a global audience.
To maintain audience engagement, it’s important to refresh ad creatives. Performance advertisers should have 5-7 creatives in an ad group and update them weekly. Video Editor helps create diverse variations through stickers, sound alterations, and script edits.
The updated Video Editor features Symphony Digital Avatars, which enhance storytelling. With 388 stock avatars from diverse backgrounds and over 30 languages, users can add a personal touch to their content.
Accessing Video Editor
Users can find Video Editor in the 'Tools' tab on TikTok Ads Manager or during the ad creation process under 'Create New.'
