David Vargas | Swipe Insight

Google Ads Introduces AI Voice-Over for Video Campaigns

1 months ago

Google Ads has introduced a new AI-powered voice-over feature, allowing advertisers to add narration to video assets in their accounts or YouTube content. The tool offers multiple voice choices, tonal options, and natural-sounding synthesis with various accents and styles. It uses a simple script-to-speech conversion process and integrates directly with video assets. Benefits include improved engagement, easier accessibility, and enhanced content options.

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Google Ads Introduces New "Promotions" Feature for App Campaigns

3 months ago

Google Ads

Google Ads is testing a new "Promotions" feature for App Campaigns, available to a limited number of advertisers. This tool allows app marketers to create promotional content within their campaigns, similar to web campaigns. Features include occasion-based promotions, flexible promotion types, customizable fields, advanced options for tracking and scheduling, and a preview function. Currently in beta, the feature may not be visible in all accounts.