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23 hours ago
Meta now supports ROAS campaigns with AEM for gaming apps, with a different interface than Android. You can optimize for in-app ad impressions or purchase value, but selecting "Maximize ROAS" doesn't allow choosing a focus like on Android. ROAS campaigns work well for new game launches but lose efficiency over time. This feature is welcomed due to recent performance challenges.
5 months ago
TikTok now lets advertisers enable or disable SKAN attribution in iOS campaign setup, offering more flexibility. This mirrors Meta's AEM approach but TikTok still shows SKAN data in the dashboard even if SKAN is off. The update indicates TikTok's algorithm can optimize using probabilistic signals without relying solely on SKAN. This change aligns TikTok with industry trends, enhancing machine learning for better campaign performance and advertiser control.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
12 months ago
Google Ads has introduced a new AI-powered voice-over feature, allowing advertisers to add narration to video assets in their accounts or YouTube content. The tool offers multiple voice choices, tonal options, and natural-sounding synthesis with various accents and styles. It uses a simple script-to-speech conversion process and integrates directly with video assets. Benefits include improved engagement, easier accessibility, and enhanced content options.
1 years ago
Google Ads is testing a new "Promotions" feature for App Campaigns, available to a limited number of advertisers. This tool allows app marketers to create promotional content within their campaigns, similar to web campaigns. Features include occasion-based promotions, flexible promotion types, customizable fields, advanced options for tracking and scheduling, and a preview function. Currently in beta, the feature may not be visible in all accounts.
