David Vargas | Swipe Insight

TikTok Introduces New iOS Campaign Setup with Optional SKAN Attribution

18 days ago

TikTok now lets advertisers enable or disable SKAN attribution in iOS campaign setup, offering more flexibility. This mirrors Meta's AEM approach but TikTok still shows SKAN data in the dashboard even if SKAN is off. The update indicates TikTok's algorithm can optimize using probabilistic signals without relying solely on SKAN. This change aligns TikTok with industry trends, enhancing machine learning for better campaign performance and advertiser control.

Google Ads Introduces AI Voice-Over for Video Campaigns

7 months ago

Google Ads

Google Ads has introduced a new AI-powered voice-over feature, allowing advertisers to add narration to video assets in their accounts or YouTube content. The tool offers multiple voice choices, tonal options, and natural-sounding synthesis with various accents and styles. It uses a simple script-to-speech conversion process and integrates directly with video assets. Benefits include improved engagement, easier accessibility, and enhanced content options.

Google Ads Introduces New "Promotions" Feature for App Campaigns

9 months ago

Google Ads

Google Ads is testing a new "Promotions" feature for App Campaigns, available to a limited number of advertisers. This tool allows app marketers to create promotional content within their campaigns, similar to web campaigns. Features include occasion-based promotions, flexible promotion types, customizable fields, advanced options for tracking and scheduling, and a preview function. Currently in beta, the feature may not be visible in all accounts.

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