TikTok has introduced Symphony Avatars, a new creative AI tool that includes generative AI avatars of creators and stock actors for branded content and ads. This tool aims to enhance the reach and localization of ads and branded content on the platform.
Custom Avatars
- Purpose: Represent a creator or brand spokesperson.
- Features:
- Multilingual capabilities to expand global reach.
- Allows creators to scale their likeness for brand collaborations.
- Brands can create avatars with their spokesperson or partnered creators for localized campaigns.
Stock Avatars
- Purpose: Provide a human touch to business content.
- Features:
- Pre-built avatars created using paid actors licensed for commercial use.
- Diverse range of backgrounds, nationalities, and over 30 languages.
AI Dubbing Tool
- Functionality: Translates content into 10 languages including English, Japanese, Korean, and Spanish.
- Process: Automatically detects the language in a video, transcribes, and translates the content to produce a dubbed video in the preferred language.
- Benefit: Enables creators and brands to communicate with global audiences.
Concerns and Control
- Control for Creators:
- Creators can decide whether to use their likeness.
- They can set their rates, licensing terms, and control who uses their avatar.
The launch comes amid concerns from Hollywood actors about AI replicas of their likeness. TikTok is expanding its ads business despite facing a potential ban in the U.S. if its parent company, ByteDance, does not sell the app within a year.
