The article presents data-driven insights on the best times to post on social media in 2024. The data is collected from Sprout Social's analysis of nearly 2 billion engagements across 400,000 social profiles, including Twitter, Facebook, LinkedIn, Instagram, Pinterest, and TikTok.
Peak engagement times generally range from Tuesdays through Thursdays between 9 a.m. and 2 p.m., varying slightly by platform.
Facebook remains the most used platform for marketers, with peak engagement primarily during mid-mornings on weekdays.
Instagram comes second, with peak engagement times on weekdays between 10 a.m. and 2 p.m., extending to 4 p.m. on Tuesdays and Wednesdays.
LinkedIn, a professional-focused platform, sees high engagement during midday on weekdays, especially on Tuesdays and Wednesdays between 10 a.m. and noon.
TikTok, the youngest platform, shows peak engagement on weekdays, particularly on Tuesdays and Fridays from 4 to 6 p.m. and mid-mornings on Wednesdays and Thursdays from 9 to 11 a.m.
Sprout Social also provides platform-specific optimal engagement times, including industry breakdowns. It emphasizes that while these are general peak times, it's important to consider other variables and test with your own accounts to find the most optimal send times.
The data for this analysis is gathered by Sprout Social’s Data Science team by analyzing nearly 2 billion engagements across 400,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest, and TikTok.
