Neil is a New York Times bestselling author recognized by the Wall Street Journal as a top web influencer and by Forbes as a top 10 marketer. He was honored by President Obama and the UN as a leading entrepreneur. Neil has helped major companies like Amazon and Google grow through marketing. His blog attracts over 4 million visitors monthly, and his podcast and YouTube channel have millions of followers. He has spoken at over 310 events globally, including at Facebook and Thomson Reuters.
If I woke up with 0 followers tomorrow, I would do this to reach 10,000 followers by the end of the year. Focus on engagement, measured by likes, shares, saves, comments, and clicks. Strategies include creating series to encourage viewers to watch multiple videos, posting lo-fi content shot with your phone for authenticity, and sharing content with a contrarian viewpoint to challenge common beliefs and increase engagement by nearly 32%.
Short-form videos may get more views, but long-form videos are more memorable. An experiment with 100 people showed that while YouTube Shorts generate 70 billion daily views, long-form content (5+ minutes) left a stronger impression than short-form (1 minute). Participants watched 15 minutes of long-form and 45 minutes of short-form content and were questioned a day later. The ideal strategy is to create long-form content and repurpose it into short-form videos.
FUZED stands for Funnel, Unique accounts reached, Zero-click, Engagement, and Dwell time. Funneling involves creating content that drives users through the sales funnel. Unique accounts reached targets as many relevant accounts as possible. Zero-click aims to keep users on the platform. Engagement encourages content that incites comments. Dwell time measures user engagement duration.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
Gen Z is now using TikTok and Instagram more than Google to find local businesses, with 62% and 67% preference respectively. To tap into this traffic, businesses need to understand the keywords Gen Z is using. This can be done by logging onto TikTok, typing "Creator Search Insights" into the search bar, and viewing the results. This will show trending topics and content ideas. For business-specific suggestions, type in a related keyword to get recommendations based on what's trending.
94.29% of web pages got no SEO traffic in the last 30 days. Human-written content generated 5.44X more traffic than AI-generated content within 5 months of being published. 59.41% of content had no social media engagement in the last 30 days. To increase traffic and engagement, content should be human-written, use keyword research tools like Answer the Public and Ubersuggest, and discuss new topics.
SEO Knowledge Boosts Long-Term Traffic in Social Media. 98% of social posts across various platforms cease to gain views after 58 hours, with 73% of engagement happening within the first 24 hours, according to an analysis of 25,000 posts. However, 2% of posts continue to attract traffic, even 30 days post-publishing. These posts typically cover evergreen and popular topics. Hence, knowledge of SEO, which involves keyword research and creating evergreen content, can enhance sustained social media...
