Summary
Gen Z is now using TikTok and Instagram more than Google to find local businesses, with 62% and 67% preference respectively. To tap into this traffic, businesses need to understand the keywords Gen Z is using. This can be done by logging onto TikTok, typing "Creator Search Insights" into the search bar, and viewing the results. This will show trending topics and content ideas. For business-specific suggestions, type in a related keyword to get recommendations based on what's trending.
