Summary

SEO Knowledge Boosts Long-Term Traffic in Social Media. 98% of social posts across various platforms cease to gain views after 58 hours, with 73% of engagement happening within the first 24 hours, according to an analysis of 25,000 posts. However, 2% of posts continue to attract traffic, even 30 days post-publishing. These posts typically cover evergreen and popular topics. Hence, knowledge of SEO, which involves keyword research and creating evergreen content, can enhance sustained social media reach.