noplace, a Gen Z social app, hits No. 1 on App Store

noplace is a new social media app that aims to bring the 'social' back to 'social media.' It surged to the top of the App Store after launching out of invite-only mode. The app is designed to appeal to a younger crowd, particularly Gen Z, by offering customizable profiles where users can share their relationship status, what they’re listening to, watching, reading, or doing. Users can also add 'stars' to their profiles, which are tags representing their interests or topics they care about, making them discoverable to others. The app focuses on text-based updates and does not support photos or videos. It offers two feeds: one with your friends and another global feed from everyone in the app, both in reverse chronological order.

noplace is gaining popularity among Gen Z because it offers a sense of nostalgia for a social networking experience they never had, similar to Myspace with its chaotic customizations. The app allows users to express themselves by customizing their profiles, which appeals to younger users who crave personalization. Additionally, the app focuses on real-time updates and shared interests, making it easier for users to find community and connect with friends. The founder, Tiffany Zhong, believes that traditional social media has become too uniform and disconnected, and noplace aims to bring back the fun and social aspects of online interaction.

noplace is backed by funding from investors including 776 (Alexis Ohanian), Forerunner Ventures, and others. According to PitchBook data, the company raised $15 million in a Series A1 round, at a pre-money valuation of $75 million, bringing its total raise to over $19 million. This financial backing is crucial for the app's development and expansion, allowing it to compete with other friend-finding apps targeting Gen Z, like Wizz, Yubo, purp, LMK, and others.