Campaign Manager 360 is enhancing its capabilities to assist advertisers and agencies in navigating the complex digital landscape, particularly in Connected TV (CTV). The platform serves as a crucial foundation for successful campaigns, integrating various media investments effectively. As highlighted by Mairi Fogle from Kimberly-Clark, it provides a comprehensive view of digital performance, enabling the creation of relevant consumer experiences.
New Partnerships and Integrations
To streamline creative workflows, Campaign Manager 360 has partnered with Adobe and Typeface. The integration with Adobe GenStudio for Performance Marketing allows automatic transfer of creative assets, facilitating collaboration between creative and marketing teams. The partnership with Typeface enables brands to generate personalized content for multi-channel campaigns efficiently.
Simplified Campaign Activation
Campaign Manager 360 has introduced direct linking with The Trade Desk and Google Ads to simplify campaign activation. This allows users to send ad tags directly for creative serving and apply measurement tags easily, reducing the manual workload traditionally associated with these processes.
Enhanced CTV Campaign Management
The platform now features an integration with Netflix Ads, enabling ad serving and reporting for VAST video creatives on Netflix's ad-supported inventory. This integration allows users to track impression delivery of Netflix campaigns within Campaign Manager 360, facilitating measurement alongside other video campaigns.
Cross-Media Reach Insights
To maximize campaign impact, Campaign Manager 360 offers Cross-Media Reach, providing insights into campaign reach across digital video and linear TV. Utilizing data from Comscore, this feature helps identify shared and exclusive audiences, optimizing campaign planning.
Campaign Manager 360 emphasizes the importance of ad serving as a strategic tool for enhancing productivity and media performance, with ongoing efforts to forge new partnerships and adapt to advancements in ad formats and channels.
