Campaign Manager 360 is removing old ad formats from its system. In July 2024, it will permanently delete ad formats that were deprecated two or more years ago. These formats, previously kept for historical reporting, are no longer available for reporting and will be completely removed from the platform.
Key Points:
Hard Deletion: Ad formats that were previously deprecated but kept for historical reporting purposes will be permanently deleted.
Timeline: The deletion is estimated to occur in July 2024.
Criteria: This applies to ad formats that have been deprecated for two years or more.
Reporting Impact: These formats are no longer available for reporting, justifying their complete removal from the system.
This cleanup effort by Google aims to enhance the efficiency of Campaign Manager 360 by removing outdated data that no longer serves a practical purpose. Advertisers and agencies using the platform should take note of this upcoming change and ensure they have extracted any necessary historical data from these deprecated formats before the July 2024 deadline.
