Google Updates Reach Reports for DV360 & CM360

October 23, 2024 at 6:18:52 PM

TL;DR Google announced updates to Campaign Manager 360 and Display & Video 360, effective November 18, 2024. Infrastructure changes will reduce latency, causing potential variance in reach values. Users can now filter reach report results based on statistical confidence. Browser and OS IDs in reports will match those in the Display & Video 360 API. A new field, "Conversion category," will be mandatory for new Floodlight tags in Campaign Manager 360.

Google Updates Reach Reports for DV360 & CM360

Google has announced several reporting updates for Campaign Manager 360 and Display & Video 360 (DV360), scheduled to roll out on November 18, 2024.

Reach Report Updates

Infrastructure Changes: Reports will load faster with reduced latency. However, there may be some variance in reported reach values in new reports compared to stored reports for the same time period.
Filtering Options: Customers can now choose to filter out reach report results with low statistical confidence. Previously, this filtering was automatic. The new default will report reach results regardless of statistical confidence.

Changes to Display & Video 360 Browser and Operating System IDs

ID Updates: Browser and operating system IDs in Display & Video 360 and Campaign Manager 360 reports will now match the IDs in the Display & Video 360 API.