Google has announced several reporting updates for Campaign Manager 360 and Display & Video 360 (DV360), scheduled to roll out on November 18, 2024.
Reach Report Updates
- Infrastructure Changes: Reports will load faster with reduced latency. However, there may be some variance in reported reach values in new reports compared to stored reports for the same time period.
- Filtering Options: Customers can now choose to filter out reach report results with low statistical confidence. Previously, this filtering was automatic. The new default will report reach results regardless of statistical confidence.
Changes to Display & Video 360 Browser and Operating System IDs
- ID Updates: Browser and operating system IDs in Display & Video 360 and Campaign Manager 360 reports will now match the IDs in the Display & Video 360 API.
Campaign Manager 360 Conversion Category
- New Field Requirement: A new field, "Conversion category," will be required when creating new Floodlight tags.
