Google has implemented significant changes to its Local Service Ads (LSAs) platform specifically affecting the tax specialist vertical. The update, effective from the week of January 6, 2025, removes several core functionalities previously available to tax specialist advertisers.
The latest update discontinues multiple important features for tax specialist advertisers, including:
- Message leads functionality
- Auto-crediting system
- Booking capabilities
- Call recording services
Despite these feature removals, Google confirmed that tax specialist advertisements will continue to serve normally on the platform without requiring any action from advertisers. The changes specifically target the operational aspects of LSA campaigns while maintaining the core advertising functionality.
