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Google Removes Lead Generation and Recording Features from Tax Specialist Local Service Ads Platform

January 13, 2025 at 5:26:20 AM

TL;DR Google is making changes to its Local Service Ads for tax specialists, starting the week of January 6, 2025. Key features being removed include message leads, auto-crediting, booking capabilities, and call recording. Despite these removals, Google stated that tax specialist ads will continue to function normally without any action needed from advertisers. The changes focus on operational aspects while keeping core advertising intact.

Google Removes Lead Generation and Recording Features from Tax Specialist Local Service Ads Platform

Google has implemented significant changes to its Local Service Ads (LSAs) platform specifically affecting the tax specialist vertical. The update, effective from the week of January 6, 2025, removes several core functionalities previously available to tax specialist advertisers.

The latest update discontinues multiple important features for tax specialist advertisers, including:

Message leads functionality
Auto-crediting system
Booking capabilities
Call recording services

Google Removes Lead Generation and Recording Features from Tax Specialist Local Service Ads Platform

Despite these feature removals, Google confirmed that tax specialist advertisements will continue to serve normally on the platform without requiring any action from advertisers. The changes specifically target the operational aspects of LSA campaigns while maintaining the core advertising functionality.