Integral Ad Science (IAS) has expanded its AI-driven Total Media Quality (TMQ) product on YouTube to include brand safety and suitability measurement for misinformation. This enhancement allows global advertisers to access IAS’s industry-aligned misinformation reporting on YouTube, enabling them to verify the safety and suitability of their digital media investments.
Key Features
- Misinformation Detection: IAS can now identify misinformation content on YouTube, providing advertisers with third-party assurance that their campaigns are running adjacent to safe and suitable content.
- Independent Verification: IAS’s misinformation measurement complements YouTube’s own policies, offering independent verification.
- Custom Brand Suitability Settings: IAS classifies content based on industry-aligned definitions and provides reporting tailored to advertisers’ custom brand suitability settings.
- Video-Level Reporting: Advertisers receive detailed insights into the content adjacent to their ads, allowing them to adjust campaigns based on their suitability profiles.
Benefits for Advertisers
- Expanded Third-Party Transparency: Gain trusted video-level insights into adjacent content according to industry-aligned definitions.
- Drive Results: Analyze and optimize ad placements to ensure they do not appear next to misinformation.
- Safeguard and Scale Business: Access global reporting in over 30 languages, crucial for international events in 2024 and beyond.
Recent Developments
- MRC Accreditation: In March, IAS earned MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability.
- YouTube Shorts Coverage: In December 2023, IAS expanded its TMQ brand safety and suitability measurement to include YouTube Shorts.
