YouTube Shorts has introduced new ad features to help brands optimize their holiday marketing budgets. These updates include enabling comments on Shorts ads, allowing creators to link directly to brand websites within branded content, and expanding Shorts ad placements to mobile web alongside TV, desktop, and mobile app platforms. According to Kantar, YouTube Creator Ads on Shorts boost purchase intent by 8.8% and generate 2.9 times more consumer spending intent compared to competitors. These enhancements aim to provide authentic, engaging ways for brands to connect with audiences through short-form video during the holiday season. Brands are encouraged to leverage these tools and creative tips to strengthen their end-of-year campaigns.
