IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting
2 months ago
IAS expands Total Media Quality for TikTok to include misinformation reporting, helping brands avoid negative impacts on reputation and business results. IAS research shows 75% of consumers view brands less favorably if they advertise near misinformation. Available since April 2024, the expansion uses AI-driven technology to classify content and aligns with industry standards. TikTok enforces policies on flagged misinformation, offering advertisers safeguards.