IAS expands Total Media Quality for TikTok to include misinformation reporting, helping brands avoid negative impacts on reputation and business results. IAS research shows 75% of consumers view brands less favorably if they advertise near misinformation. Available since April 2024, the expansion uses AI-driven technology to classify content and aligns with industry standards. TikTok enforces policies on flagged misinformation, offering advertisers safeguards.
Integral Ad Science (IAS) expands its AI-driven Total Media Quality product on YouTube to include brand safety and suitability measurement for misinformation. Advertisers can now access IAS’s misinformation reporting on YouTube, enabling verification of digital media investments. IAS’s product suite provides third-party assurance for brand safety and suitability, complementing YouTube’s policies.
Integral Ad Science (IAS) has expanded its Quality Attention™ measurement product to mobile in-app environments. This product unifies media quality and eye tracking with machine learning to improve the accuracy of attention scores and their correlation with business results. The enhancement aims to help advertisers achieve better outcomes in mobile ad campaigns, with higher attention scores leading to improved conversion rates and brand consideration.
Integral Ad Science (IAS) has expanded its measurement solutions for the Microsoft Advertising Network, offering advertisers independent verification and deeper insights into campaign performance. The integration includes tools for Viewability, Invalid Traffic, and Brand Safety & Suitability Measurement across Microsoft Audience Ads and Microsoft Invest. This collaboration provides transparency and actionable insights, helping advertisers validate campaigns and maximize engagement.
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Integral Ad Science (IAS) expands its Brand Safety and Suitability Measurement for YouTube to include Performance Max and Demand Gen campaigns on Google Ads. This provides advertisers with third-party assurance of brand-safe content. Performance Max unifies Google Ads inventory, while Demand Gen uses immersive creatives. IAS offers data-driven insights and global coverage, ensuring verification in over 30 languages.
