Integral Ad Science (IAS) has expanded its measurement solutions for the Microsoft Advertising Network, enhancing the partnership to provide advertisers with independent verification and deeper insights into campaign performance. This integration includes IAS's measurement tools within the Microsoft Advertising Network, covering Audience Ads and Microsoft Invest (Xandr).
Key Benefits of the Collaboration
- Viewability, Invalid Traffic, and Brand Safety & Suitability Measurement: Advertisers can safeguard and scale their campaigns by ensuring ads are placed in brand-safe environments and viewed by real users.
- Transparency and Insights: The partnership offers new levels of transparency into ad performance, allowing advertisers to see detailed metrics such as viewability, time in view, completion rates, invalid traffic rates, and brand safety pass/fail rates.
- Holistic Performance View: Advertisers can access a comprehensive view of performance across various platforms including desktop, mobile web, in-app, display, video, native, and CTV campaigns.
Actionable Insights
- Third-Party Reporting and Analysis: Trusted third-party reporting provides validation for Audience Ads.
- Engagement Metrics: Detailed insights help maximize engagement with real users across the Microsoft Advertising Network.
This collaboration aims to simplify the process of delivering ads to the right places and audiences, ensuring high media quality and effective campaign performance.
