IAS has expanded its Total Media Quality for TikTok to include misinformation reporting, adhering to industry standards. This move is crucial as 75% of consumers view brands less favorably when their ads appear near misinformation. Brands that avoid misinformation see a 29% lower cost per conversion.
Key Features of IAS’s Total Media Quality for TikTok:
- Post-bid Viewability
- Invalid Traffic Detection
- Brand Safety and Suitability Measurement
IAS uses advanced AI-driven Multimedia Technology to analyze image, audio, and text signals, performing frame-by-frame video analysis. This ensures accurate content classification across 12 industry-aligned categories and four risk levels.
TikTok enforces strict policies against misinformation and acts on content flagged by IAS. This partnership provides advertisers with additional safeguards to ensure their ads do not appear next to misinformation, helping them protect and scale their brand on the platform.
