Display & Video 360 is rolling out a new feature for advertisers using YouTube Instant Reserve campaigns. The update introduces first position targeting, a tool designed to enhance brand awareness and engagement on the platform.
Instant Reserve deals allow you to reserve a targeted number of impressions at a fixed CPM for your specified budget and flight dates. With first position targeting, advertisers can now ensure their ads are the first ones viewers encounter during their YouTube sessions. This prime placement is expected to significantly boost ad visibility and impact.
Key points of the update include:
- Availability for both in-stream and shorts campaigns
- Aimed at increasing brand awareness and engagement
- Ensures ads are the first viewed in a user's YouTube session
This new targeting option provides advertisers with more control over their ad placements, potentially leading to improved campaign performance. By securing the first ad spot, brands have a better chance of capturing viewer attention before potential ad fatigue sets in.
The introduction of first position targeting for YouTube Instant Reserve campaigns reflects Google's ongoing efforts to provide advertisers with more precise tools for reaching their target audiences effectively.
Advertisers using Display & Video 360 for their YouTube campaigns should consider exploring this new feature to potentially enhance the impact of their video advertising efforts.
