The upcoming Q3 2025 updates for reporting and trafficking in Display & Video 360 and related platforms include several key changes aimed at improving clarity, efficiency, and alignment across reporting tools.
Display & Video 360 Updates
Nielsen-related auto-tagging dimensions and metrics deprecation: Nielsen-related dimensions and metrics tied to the deprecated 2021 auto-tagging feature will be removed by July 2025, with no impact on existing reports.
Adloox name update: Adloox, a third-party prebid provider, was acquired by Scope3. All references to "Adloox" will change to "Scope3" across the interface, API, reporting, and documentation by July 2025. This is a name change only, with no functional impact.
YouTube reporting column name changes: Some YouTube dimension names in the instant report builder will include “(YouTube)” for easier identification, without affecting report outputs or downloaded headers. Affected dimensions include Category, City, DMA Code, Gender, Keyword, Region, Zip Code, and Zip Code ID.
ID space updates: ID spaces for “ISP or Carrier ID”, “Device Make”, and “Device Model” will be updated to align with Display & Video 360 interface and API standards.
Week dimension updates for YouTube reports: The “Week” dimension will shift from Sunday-Saturday to Monday-Sunday reporting to align YouTube reports with non-YouTube reports, facilitating easier comparison.
YouTube Audience Attribute dimensions and metrics deprecation: By July 7, 2025, YouTube Audience Attribute (YTAA) dimensions and metrics related to the deprecated YTAA feature will be removed. Affected fields include Adapted Audience Frequency, Audience Name, Audience Type, and others.
Cross Campaign Optimization (CCO) deprecation: Effective September 1, 2025, CCO will be deprecated due to low adoption and to improve deal response latency. Advertisers will no longer be able to add Programmatic Guaranteed deals to multiple line items. Alternatives include using Preferred Deals or creating individual deals per line item.
Cross-Platform Updates
Upgrade offline conversions API with session_attributes: Starting June 1, 2025 (Campaign Manager 360) and August 15, 2025 (Search Ads 360), a new
session_attributesparameter will provide additional context when click IDs are unavailable, improving conversion measurement and bidding accuracy.Removal of Country dimension from reach reports: The "Country" dimension will be removed from most Campaign Manager 360 and Display & Video 360 reach reports by July 2025, allowing reports without this dimension for greater flexibility.
Reach reports data source update: Data sources for reach reports will be updated in July 2025 to improve accuracy and availability, potentially affecting reports spanning April 1, 2024.
Data Transfer v2.0 criterion ID update: By July 7, 2025, criterion IDs for browser, OS, mobile make/model, and ISP will be updated to align with cross-platform standards. A transitional period of 3-6 months will include both old and new IDs. Advertisers must update systems to use new IDs.
Category setting in Floodlight activities: From July 7, 2025, users can set and edit categories for Floodlight activities in Campaign Manager 360 and Display & Video 360, improving organization. Initial categories sync to Search Ads 360, but subsequent edits do not. Existing Floodlight activities require category assignment.
Addition of 8+ and 9+ buckets to frequency reports: Frequency reports will include new 8+ and 9+ impression reach buckets alongside existing ones, potentially altering report data structure.
Pre-filter updates to Unique Reach Overlap and Cross-Media Reach reports: Starting July 8, 2025, a new pre-filtering system will affect overlap, duplicate, and exclusive comparisons based on filtered entities like advertisers, campaigns, sites, and placements. Viewing overlap across all entities requires a top-level user profile. Removing user-filters maintains current behavior.
These updates collectively enhance reporting clarity, data accuracy, and platform alignment while phasing out deprecated features and improving user experience across Display & Video 360, Campaign Manager 360, and Search Ads 360.
