"Google Marketing Live" introduced new technologies for retailers to enhance shopper experiences and deepen connections between shoppers and merchants.
Brand Info at a Glance
- Over 40% of shopping queries on Google Search mention a brand or retailer.
- Google unveiled a visual brand profile on Search, highlighting information provided through Google Merchant Center and Google's Shopping Graph.
- The visual brand profiles, inspired by Business Profiles on Search and Maps, will feature product and brand imagery, videos, customer reviews, current deals, promotions, and shipping policies.
- Ads and the new profile will continue to appear on the page. The rollout will happen in phases in the coming months.
Better, On-Brand Content
- Google's Product Studio, an AI-powered content creation tool, has been reported by 80% of its users to increase efficiency.
- One in three product images generated with Product Studio are published or downloaded.
- New features allow merchants to generate new product images that match your unique brand style.
- Product Studio can generate videos from just one photo, animating components of still product images to create short videos or product GIFs for social media.
Shopping Ads with Generative AI
- Google introduced three new ad formats powered by generative AI.
- Retailers can connect short-form product videos to their ads, allowing shoppers to engage with these videos on Search.
- Google's Virtual Try-On technology, which has increased click-outs to retailer sites and views of Virtual Try-On imagery by 60%, will be available in apparel ads for men’s and women’s tops.
- 3D technology will create 3D spins from images for shoe ads, providing a 360-degree view of the footwear.
Google Business Becomes More Visual
Google has introduced an updated, more visual format for Google Business profiles in Search.
During Google Marketing Live 2024, it was revealed that Google's new brand profiles will showcase information from Google's Merchant Center and Shopping Graph, aiming to provide a more attention-grabbing overview of your business.
These innovations help retailers create experiences that establish genuine, lasting connections with shoppers.
