YouTube is introducing a likeness detection tool that allows creators to upload an image of their face, enabling the platform to detect unauthorized uses of their likeness, including AI deepfakes. Announced at the Made On event, this tool is part of YouTube's ongoing efforts to enhance identity detection, which also includes audio detection for musicians.
The tool will require creators to upload a government ID and a face scan to facilitate likeness detection. This process raises privacy concerns, as the face scan will be stored on Google's servers for future reference. Despite these concerns, the tool aims to help creators manage unauthorized usage of their likeness across the platform.
Once the face scan is submitted, YouTube will provide a list of instances where the creator's likeness has been detected. Although the system is designed to identify visual matches, it may not be foolproof, as it could miss some instances or produce false positives. Additionally, content re-posters might use AI to evade detection.
YouTube has been testing this tool with a limited number of creators and plans to expand it to all creators in the YouTube Partner Program (YPP) soon. This initiative represents a significant step in empowering creators to protect their intellectual property.
