YouTube is supporting the NO FAKES Act of 2025, introduced by Senators Chris Coons and Marsha Blackburn, to address the challenges posed by unauthorized AI-generated content that can mislead or misrepresent individuals. This legislation aims to protect creators and viewers by providing legal frameworks to tackle the misuse of digital replicas, which simulate a person’s image or voice.
Collaboration is emphasized as essential in navigating the evolving AI landscape. YouTube has partnered with industry organizations like the Recording Industry Association of America (RIAA) and the Motion Picture Association (MPA) to build consensus on the legislation. This effort builds on nearly two decades of YouTube's experience in rights management, including the development of the Content ID system.
Leslie Miller, VP of Public Policy at YouTube, highlighted the platform's commitment to responsible AI deployment and thanked the legislators for their leadership on the NO FAKES Act. The act aligns with YouTube's ongoing initiatives to protect creators and viewers.
YouTube is also implementing several initiatives to address AI-related risks, including:
- Protecting individuals' likenesses: Updated privacy processes allow individuals to request the removal of altered or synthetic content that simulates their likeness.
- Creating new tools for control: New tools are being introduced to help individuals manage their likenesses on YouTube, including a pilot program for influential figures to access early-stage technology.
- Advancing legislation: Support for the NO FAKES Act and the TAKE IT DOWN Act to fill legal gaps regarding AI-generated content.
The NO FAKES Act aims to empower individuals to notify platforms about harmful AI-generated likenesses, enabling platforms to differentiate between authorized and unauthorized content. YouTube is committed to investing in partnerships and working with governments to ensure a responsible future for AI, urging Congress to pass this significant legislation.
