YouTube has announced several new updates aimed at improving content visibility and creator tools, with a focus on making promotional features more accessible and enhancing the Shorts experience.
YouTube Promote Feature Now Available on Android Main App
YouTube has made its Promote feature more accessible by introducing it directly within the YouTube main app on Android. Previously, creators needed to navigate to YouTube Studio or Google Ads to access promotional tools.
The YouTube Promote ad campaigns allow creators to promote their shorts and VODs or grow their business directly from YouTube or YouTube Studio without requiring access to Google Ads. Creators can utilize Promote with specific goals including:
- Getting more subscribers
- Growing video views
- Driving visits to their website
To access Promote on the YouTube main app on Android, creators can start watching one of their videos and look for the promote button located under the player. This functionality allows creators to promote content without leaving the watch page.
New Promotions Feed for Campaign Management
For creators who have previously used the promote tool, YouTube has introduced a new promotions feed designed to help users check campaign status and review performance metrics more efficiently.
The promotions feed can be accessed by navigating to the "U" tab on mobile devices and clicking the promotions icon. This centralized location provides creators with streamlined access to their promotional campaign data.
Enhanced Integration Between Shorts and Posts
YouTube has implemented a new feature that allows viewers to see both Shorts and posts content from creators within the shorts feed. This integration enables viewers to interact with suggested posts without leaving the feed environment.
The update aims to foster closer connections between Shorts creators and their audiences while helping viewers catch up on posts they may have missed. This cross-content visibility could potentially increase engagement across different content formats on the platform.
These updates represent YouTube's continued efforts to streamline creator tools and improve content discovery mechanisms across its platform.
