Google Ads has introduced a small but powerful update allowing users to see the estimated audience size when building Custom Segments based on keywords, URLs, or app interactions. This estimate appears on the right side of each segment, showing potential reach, such as "80K" users for a given custom segment.
Importance of the Update
This feature significantly aids campaign planning and optimization by enabling users to:
- Quickly validate if an audience is too narrow or too broad.
- Prioritize segments for upper-funnel versus lower-funnel campaigns.
- Experiment with adding or reducing keywords and website links to adjust audience size.
This update enhances the efficiency and strategic approach to creating and managing Custom Segments in Google Ads.
