The new Google Ads Search Match Type called AI Max allows advertisers to analyze campaign performance based on matching Search Terms. This match type uses a combination of broad match, asset-based, and landing page-based technology to enhance campaign reach.
How to Access AI Max Data
To find and analyze AI Max data in your Search Campaign:
- Ensure AI Max is activated for the campaign.
- Navigate to the Keywords section.
- Use the "Search term match type" segmentation.
- Review key metrics such as ROAS, CPA, Revenue, CPC, and others.
- Compare AI Max performance against other match types.
- Decide if AI Max is suitable for your specific campaign based on this analysis.
AI Max for Search currently appears to be more expensive, especially when switching from manual CPC or Max Clicks with Cap to a conversion-based bidding strategy. This cost increase is typical during bid strategy transitions and is not yet considered significant.
