Starting June 1, 2026, Google Ads will update budget pacing for campaigns using daily budgets with ad schedules to better help advertisers meet their monthly spending goals. Instead of pacing based on the daily budget multiplied by the number of active ad schedule days, pacing will now target the full monthly limit of 30.4 times the daily budget, regardless of the ad schedule. However, campaigns will still not run on days disabled by ad schedules. Billing limits remain unchanged, with monthly bills capped at 30.4 times the daily budget and daily bills capped at 2 times the daily budget. No action is required, but advertisers may need to adjust daily budgets if their spending goals change. This update does not affect Google Local Services Ads and certain other campaign types.
