Marketers have been using Ads Advisor, an AI agent in Google Ads, to enhance creativity, gain insights, and improve campaign performance. Google is introducing three new agentic safety features aimed at reducing campaign management time and boosting business growth.
Proactive Troubleshooting
Ads Advisor now offers Real-Time Policy Reviews, providing instant guidance during campaign creation and editing. It acts as an end-to-end troubleshooter by proactively scanning accounts and websites for complex policy violations, offering clear resolution steps, and confirming fixes before appeals.
24/7 Security Monitoring
To improve account security, Ads Advisor will monitor accounts continuously and provide personalized recommendations such as reviewing flagged domains and dormant users. A new security insights dashboard will display how these suggestions enhance protection. Users can check their security status by asking Ads Advisor to “show me my security level.” Additionally, passkeys are being introduced to Google Ads, replacing passwords and codes for stronger security.
Instant Certifications
Certifications, essential for trusted advertising, have traditionally required manual paperwork. Ads Advisor will soon automate this process by identifying if a business needs certification based on industry and country, granting it instantly or assisting with one-click application submission. Approval will always be requested before any account action.
Google continues to focus on making advertising platforms safer and more efficient by leveraging agentic AI through Ads Advisor, enabling faster and more secure business innovation. These new features will roll out in the coming months, initially available in English globally, with more languages to follow.
