Google has renamed Conversion Settings to Key Event Setup in Google Merchant Center. This change follows the same terminology update Google previously implemented in Google Analytics 4 (GA4).
The modification standardizes terminology across Google's marketing and analytics platforms while maintaining the same functionality. Merchants will now find their conversion tracking options under the Key Event Setup section in the Merchant Center interface.
This terminology alignment creates consistency for advertisers and merchants who use multiple Google products for their e-commerce operations, making it easier to navigate between different Google marketing platforms.
