The new Google Merchant Center feature called Creative Content introduces Video assets to enhance brand profiles and product listings across both Google's paid and organic placements. These videos will automatically appear in the Google Ads asset library for linked accounts, streamlining ad creation.
Access and Sources
If available in your account, Video assets can be found under Creative content > Video assets, located directly under Product Studio. Videos can be sourced from:
- Social channels, including TikTok
- Your website
- Product Studio
Key Features
A standout feature is the ability to map videos directly to product listings, improving product visibility. Additionally, there is AI-powered product mapping available from your YouTube channel, which simplifies associating videos with the correct products.
Having videos appear in brand profiles significantly boosts SEO by enhancing brand presence on Google, making this a valuable tool for both marketing and organic search performance.
