Casey Gill | Swipe Insight

Google Ads Introduces Gross Profit Optimization Campaign Setting

5 months ago

Google introduced a new campaign setting in Google Ads to maximize profitability by optimizing based on gross profit rather than revenue or ROAS. Features include Gross Profit Optimization, Profit tROAS (POAS), and early indicators showing a 15% profit increase. Advertisers must include cart and COGS data in their product feed and set the goal to POAS. This update focuses on profit, improves decision-making, and has potential for higher returns.

Google to Auto-Link Ads and Merchant Center Accounts

6 months ago

Google Ads Google Merchant Center

Google will automatically link eligible Google Ads and Merchant Center accounts starting October 3, 2024, for e-commerce advertisers who haven't connected them. This aims to expand reach, drive sales, and ensure accurate product listings. Advertisers can manually link accounts earlier via a notification email. This move indicates a trend towards greater automation and integration across Google's tools.

Google Ads Introduces Audience-Specific Assets Recommendation

7 months ago

Google Ads

Google Ads has launched a recommendation feature to enhance ad performance with audience-specific assets. It addresses gaps in audience signals and offers tools for targeted content. Key features include suggesting assets for top-converting audiences, identifying unengaged segments, and prompts for custom images. It identifies gaps for shopping-related audiences like Black Friday and Christmas, aiding seasonal campaigns. Google claims this can boost conversions by appealing to valuable segments.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Requires AI-Generated Product Titles in Merchant Center to Use Structured Attribute

9 months ago

Google Ads Google Merchant Center

Google requires full disclosure if product titles are created with generative AI. Instead of using the usual [title] attribute, you must use [structured_title] in your Merchant Center feed. This includes sub-attributes: [digital_source_type] with 'trained_algorithmic_media' and [content] for the AI-generated title. The same applies to product descriptions and images. Non-compliance may lead to disapprovals.

Google Merchant Center Tests New User-Friendly Analytics Console

9 months ago

Google Merchant Center

New user experience for Google Merchant Center's analytics console is being tested. While the data remains unchanged, the presentation is now more user-friendly and easier to navigate. Casey Gill shared this update on LinkedIn, noting it's the first time this UX has been seen in Australia. This change hints at future developments in Google Merchant Center Next and a focus on making data more accessible for Google Shopping.