Google Ads has rolled out a new recommendation feature aimed at improving ad performance through audience-specific assets. This update addresses gaps in existing audience signals and offers tools to create more targeted ad content.
Key features
- Suggests adding assets tailored to top-converting audiences
- Identifies audience segments not engaging with current assets
- Offers prompts to generate images or add custom images for specific audiences
The recommendation identifies "asset audience gaps" for various shopping-related audiences. Examples provided include "Black Friday Shopping", "Christmas Shopping", and "Mother's Day Shopping", indicating the feature's potential applicability to seasonal and event-based marketing campaigns.
Google Ads claims this feature can help advertisers get more conversions by creating assets that appeal directly to their most valuable audience segments. The tool aims to bridge the gap between high-converting audiences and engagement with ad assets.
This update reflects Google's ongoing efforts to enhance ad personalization and effectiveness in reaching specific audience segments.
