Google to Auto-Link Ads and Merchant Center Accounts

September 04, 2024 at 1:13:12 PM

TL;DR Google will automatically link eligible Google Ads and Merchant Center accounts starting October 3, 2024, for e-commerce advertisers who haven't connected them. This aims to expand reach, drive sales, and ensure accurate product listings. Advertisers can manually link accounts earlier via a notification email. This move indicates a trend towards greater automation and integration across Google's tools.

Google to Auto-Link Ads and Merchant Center Accounts

Google has announced an upcoming change for e-commerce advertisers who have not yet linked their Google Ads and Google Merchant Center accounts. This update aims to streamline the integration between these platforms for businesses not currently leveraging this connection.

Key Points of the Update:

Starting October 3, 2024, Google will automatically link eligible Google Ads accounts with corresponding Merchant Center accounts that are not currently connected.

Benefits for Advertisers

The automatic linking will enable advertisers to:

  • Increase reach by expanding visibility to a wider audience
  • Potentially drive more sales by making products easily discoverable
  • Maintain control over product listings and ensure accuracy of information

Google to Auto-Link Ads and Merchant Center Accounts

While the automatic linking will occur after October 3, 2024, advertisers have the option to manually link their accounts sooner by clicking a "Link now" button provided in the notification email.

Implications for the Future

This move suggests a trend towards greater automation and integration across Google's advertising and e-commerce tools. It's possible that similar automatic connections may be implemented for other Google properties in the future.

This update reflects Google's efforts to simplify account management and maximize advertising potential for e-commerce businesses using its platforms, particularly those who haven't manually linked their accounts.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google rolls out Website-reported Autofeeds to simplify local inventory updates

Google rolls out Website-reported Autofeeds to simplify local inventory updates

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Rolls Out Target CPC Bidding Strategy for Demand Gen Campaigns

Google Rolls Out Target CPC Bidding Strategy for Demand Gen Campaigns

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator
Google Ads Monthly Slides with AI Insights

Google Ads Monthly Slides with AI Insights

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Merchant Center Updates UI with New Settings Menu Location

Google Merchant Center Updates UI with New Settings Menu Location

YouTube follow-on views optimization now available in Demand Gen campaigns Trending ️‍πŸ”₯

YouTube follow-on views optimization now available in Demand Gen campaigns

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google offers buyouts to US employees in Search and other divisions Trending ️‍πŸ”₯

Google offers buyouts to US employees in Search and other divisions

Google Ads adds URL inclusions and exclusions in Keywords tab for better control

Google Ads adds URL inclusions and exclusions in Keywords tab for better control

Google Ads can pause individual accounts linked to Manager accounts violating policy

Google Ads can pause individual accounts linked to Manager accounts violating policy

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us