Google Requires AI-Generated Product Titles in Merchant Center to Use Structured Attribute

The structured title [structured_title] attribute is a specific attribute in Google Merchant Center used for product titles created with generative AI. It includes two sub-attributes:

1. Content [content] (Required): The actual title text.
2. Digital source type [digital_source_type] (Optional): Indicates whether the title was created using generative AI. It supports two values:
   • Default [default]: The title was not created using generative AI.
   • Trained algorithmic media [trained_algorithmic_media]: The title was created using generative AI.

To format the structured title [structured_title] attribute for text feeds, follow these steps:

1. For titles created using generative AI:

   trained_algorithmic_media:"Stride & Conquer: Original Google Men's Blue & Orange Power Shoes (Size 8)"
   

2. For titles not created using generative AI:

   :Google Organic Cotton Men's T-Shirt - Blue - M
   

Format the value by submitting values for the digital source type [digital_source_type] and content [content] sub-attributes, separated with a colon (:). If a colon is part of the content [content] sub-attribute, surround the entire sub-attribute by double-quotes ("). If a double-quote is part of the content [content] sub-attribute, pair it with a second double-quote.

Using the structured title [structured_title] attribute for AI-generated product titles in Google Merchant Center is important because:

• Compliance: Google has revised requirements to include full disclosure if product titles are created with generative AI.
• Avoid Disapprovals: Failure to use the correct attribute may lead to widespread disapprovals of your products.
• Transparency: It ensures transparency by clearly indicating which titles are AI-generated, helping maintain trust with users.

To format the structured title [structured_title] attribute for XML feeds, use the following structure:

<g:structured_title>
  <g:digital_source_type>
    trained_algorithmic_media
  </g:digital_source_type>
  <g:content>
    Stride &amp; Conquer: Original Google Men's Blue & Orange Power Shoes (Size 8)
  </g:content>
</g:structured_title>

Ensure that the digital source type [digital_source_type] sub-attribute has the value “trained_algorithmic_media” if the title was created using generative AI. The content [content] sub-attribute must contain the AI-generated title.