Merchant Center for Agencies is now available globally after its initial launch in the U.S. and Canada. This tool helps agencies manage merchant health and optimize product data efficiently across Google shopping experiences.
Key Features
Agency overview dashboard:
Provides a centralized view of all client accounts, their onboarding status, and critical alerts in one interface.
Portfolio-wide diagnostics:
Allows agencies to detect issues across all clients, filter by client, country, or marketing method, and prioritize workflow based on potential impact.
Client optimization:
Enables monitoring of store quality metrics, inventory status (such as out-of-stock products), and management of promotions.
Ads opportunities:
Facilitates performance analysis across clients, identification of high-potential products with low traffic, and application of custom label values to boost these products in Ads campaigns.
