Heidi Sturrock

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Google Merchant Center lets you target promos by audience for better results

4 months ago

Google Merchant Center now lets you target promotions to specific audiences, like new customers or by location. This allows tailored offers instead of sending promos to all shoppers. Examples include offering 20% off to new shoppers only, protecting margins for repeat buyers, and running region-specific discounts without affecting other areas.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.