Google is launching a new Merchant Center for Agencies designed specifically to support agency needs. It features four main sections:
Main Sections
- All client accounts page: Centralized view of all client accounts.
- Agency overview page: Summary and insights tailored for agencies.
- Diagnostics page: Tools to identify and troubleshoot issues.
- Optimizations page: Recommendations to improve client account performance.
Agencies can request access via a link on the help page. This new Merchant Center resembles the old Multi-Client Account (MCA) but offers more targeted functionalities and a clearer, more straightforward implementation for agencies.
