Google is testing a new video verification method to lift suspensions within Google Merchant Center, similar to the verification process used for Google Business Profiles. Merchants may be required to record a continuous video showcasing their business, including storefront, storage areas, and packaging of top products. This approach allows honest businesses to prove their authenticity but increases the risk, as only three review requests are permitted before a suspension becomes permanent.
Key Points
- Video verification involves recording a short, continuous video of the business environment.
- This method mirrors the Google Business Profile verification process.
- It offers a new way for genuine merchants to demonstrate trustworthiness.
- Only three review requests are allowed, so merchants must be careful not to waste them.
- Merchants are advised to:
- Thoroughly audit their site, feed, and business details.
- Be completely truthful during verification.
- Ensure all issues are resolved before requesting a review.
This new process raises the verification standards but also clarifies the path for legitimate merchants to stand out.
