Pencil's generative AI allows you to make ads twice as fast, halving your costs and doubling your ad performance without compromising on quality. By automating 90% of the work, Pencil lets you focus on the 10% that really matters, enhancing creativity and reducing effort.

The 'Chat to Ads' feature allows you to generate high-quality ad creatives in seconds by chatting with Pencil. This feature helps you create copy and visuals quickly, and you can use the floating toolbar to generate content directly in the creative editor. For a detailed guide, you can watch the Feature Focus video.

Pencil integrates with major media platforms including Meta, TikTok, YouTube, Google Display, and more. Additionally, it incorporates the best AI models such as OpenAI, Stability AI, and Runway, allowing for seamless ad creation and deployment across various channels.

Pencil offers enterprise-grade safety and control with features like brand safety and AI controls, a bespoke brand library, and a 'No Train' policy that ensures no one else benefits from your proprietary data. Pencil trains bespoke models just for you, and users retain IP ownership of all uploaded, input, and output data.

Pencil's AI Magic Tools provide access to the latest text, image, and video AI models within the platform. These tools help you create high-quality, engaging ad content efficiently, ensuring pixel perfection across all assets with the professional-grade editor.

Pencil enables seamless collaboration within teams and across functions to create, approve, and launch top-performing ads. This all-in-one platform ensures that the entire ad creation process is streamlined, from initial concept to final launch.

Pencil offers real-time insights to help you understand the impact of your ads. Ads generated with Pencil are predicted to perform 2x better, based on over $1B in ad spend. These insights allow you to see your team's hard work paying off and make data-driven decisions to optimize performance.

Pencil's AI Ads Library is used by over 5,000 top brands and agencies to maximize their creativity. By browsing the library, users can find inspiration and examples of successful ad creatives, helping them generate their own high-performing ads more effectively.