A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. Google Ads Liaison Ginny Marvin confirmed that this issue is a bug, not a feature change.
Details
- Bug reporting start date: Week of July 8, 2024
- Affected: Demand Gen campaign reporting
Ginny Marvin from Google stated on X:
This is due to a bug that led to the Google Display Network label appearing in error in some Demand Gen campaign reporting. I’ll get back to you on this when I have more information.
Context
The confusion is particularly problematic as advertisers are currently waiting for Google to fix other reporting issues and product listing glitches, which are preventing them from editing product groups.
Advertisers running Demand Gen campaigns should be aware of this reporting error and await further updates from Google before making significant campaign adjustments based on current data.
