Google Ads is facing a significant outage that began on August 1, 2024, at 15:27 UTC, affecting several components of its platform. Advertisers are unable to access essential tools and reports, including the Report Editor, Dashboards, Saved Reports, and pages for Products, Product Groups, and Listing Groups. This issue impacts the Google Ads web interface, API, and Google Ads Editor, indicating a system-wide problem.

The outage disrupts daily operations for Google Ads advertisers. Without access to key tools, marketers may struggle to analyze campaign performance, make data-driven decisions, or present client results. Ecommerce advertisers are particularly affected due to the inability to manage product feeds and shopping campaigns. The API outage also affects third-party tools and custom integrations, potentially causing a broader impact. Google Ads Liaison, Ginny Marvin acknowledged the issue on X (Twitter):

Advertisers are advised to Monitor the Google Ads Status Dashboard for updates. Use previously exported data for alternative reporting methods.

Google has not provided an estimated time for resolution but is actively investigating the issue.

Update, August 1st 10:55 PM UTC: Report Editor, Dashboards, and Saved Reports in the Google Ads web interface are back online. Products, Product Groups and Listing Groups pages continue to be down across the web interface, API, and Google Ads Editor. Thank you for your continued patience. We will provide an update as soon as we have more information.

Update, Aug 2nd 8:14 PM UTC: Starting on July 30, 16:54:38 PST, a small fraction of advertisers started serving ads for products from other Google Merchant Center accounts and were able to see those products in their Ads reporting. The serving issue was resolved on July 31, 11:27:35 PST. We temporarily paused access to certain reports on August 1. Products, Product Groups, and Listing Groups reports continue to be down across the web interface, API, and Google Ads Editor as we work to restore reporting accuracy for the impacted time period. Campaigns are serving as expected across all customers. We are working with urgency to bring these reports back online and will provide an update as soon as we have more information. We will be contacting all directly impacted customers with further details on this incident. Thank you for your continued patience.

Update, Aug 4th 3:57 AM UTC: For accounts that have not been affected by this issue, all reporting services have been restored. Thank you for your patience during this time and we apologize for the inconvenience.For accounts affected by this issue, we are still working to restore reporting services for Report Editor and the Products tab. We will continue to provide further updates as soon as we have more information. We will reach out to all impacted customers directly with further details on this incident. As noted earlier, campaigns are serving as expected across all customers.

Update, Aug 6th 1:08 PM UTC: All reporting services have been restored, with the exception of some competitive metrics. We will provide a final update when those metrics are available for all customers. We have removed the incorrect data from affected accounts. This issue was caused by an ads serving bug. It did not impact Google Merchant Center accounts and was not related to customer migration to the new Google Merchant Center. Thank you for your patience during this time and we apologize for the inconvenience. We will reach out to all impacted customers directly with further details on this incident in the coming days and will be working towards issuing credits in the coming weeks.