Leslie Drechsler

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Demand Gen Campaigns Wrongly Shown as Display in Google Ads

1 years ago

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions. Google Ads Liaison Ginny Marvin confirmed it's a bug, not a feature change. Advertisers should await further updates from Google before making significant campaign adjustments.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.