Advertisers in the United States can now target the Google TV Network directly through Google Ads and Google Display & Video 360, enhancing their existing digital video campaigns.
Google TV offers targeted, in-stream video inventory across more than 20 million monthly active Google TV and Android TV OS devices. It includes over 125 channels featuring live sports, full-length TV shows, and movies.
How to Benefit from Google TV as an Advertiser
- Campaign Setup: When setting up your video campaign, select the Google TV network alongside YouTube to maximize reach on premium, linear TV content.
- Ad Types: Google Ads supports ads on Google TV by default for new campaigns with "Efficient reach" or "Non-skippable" subtypes. Use Bumper ads (6 seconds) for the former and Non-skippable in-stream ads (15 seconds) for the latter.
Key Features of Google TV
- Device Compatibility: Powers TVs and streaming devices from brands like Sony, Hisense, TCL, and Chromecast.
- Content Availability: Access to movies, shows, live TV from over 10,000 apps, and features like Google Assistant, smart home control, built-in channels, and personalized recommendations.
- User Engagement: 60% of U.S. households watch free, ad-supported streaming services, with viewers spending an average of over 75 minutes per day on Google TV’s free channels.
Ad Formats and Availability
- Ad Formats: Currently offers staple CTV ad formats, including non-skippable and 6-second bumper ads, with more formats expected in the future.
- Buying Window: The Google Ads buying window allows adding the Google TV network to your YouTube buy, enabling comprehensive campaign planning, buying, and measurement.
Google TV network is available directly through Google Ads and Google Display & Video 360, allowing advertisers to plan, buy, and measure their campaigns alongside existing digital video efforts.
