Google is preparing to widely launch AI Mode ads, offering advertisers text and shopping ads on Google Search, Shopping, and Performance Max Campaigns. This experimental feature is available in the US, in English, on mobile and desktop. Ads require AI-powered targeting like broad match and AI Max for Search. Brands must keep product catalogs updated for effective AI Mode ads.
Apple has apologized for a recent iPad Pro advertisement that faced severe backlash from the creative community. The ad, titled 'Crush', depicted various creative tools and objects, including a piano, camera, and paint cans, being destroyed by an industrial crusher. The company acknowledged that the ad fell short of its intended goal of empowering and celebrating creatives.
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