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Apple apologizes for iPad Pro ‘Crush’ ad: it ‘missed the mark’

10 months ago

Apple has apologized for a recent iPad Pro advertisement that faced severe backlash from the creative community. The ad, titled 'Crush', depicted various creative tools and objects, including a piano, camera, and paint cans, being destroyed by an industrial crusher. The company acknowledged that the ad fell short of its intended goal of empowering and celebrating creatives.

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