Ad Age

Browse by source sorted by latest

Apple apologizes for iPad Pro ‘Crush’ ad: it ‘missed the mark’

Apple apologizes for iPad Pro ‘Crush’ ad: it ‘missed the mark’

8 months ago

Apple has apologized for a recent iPad Pro advertisement that faced severe backlash from the creative community. The ad, titled 'Crush', depicted various creative tools and objects, including a piano, camera, and paint cans, being destroyed by an industrial crusher. The company acknowledged that the ad fell short of its intended goal of empowering and celebrating creatives.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.