Perplexity is introducing ads to its platform to build a robust and self-sustaining business while maintaining its mission to provide an efficient, uncluttered, and unbiased search experience. Ads will initially appear in the U.S. as "sponsored follow-up questions" and paid media positioned to the side of answers, clearly labeled as "sponsored."
Key Points
- Ad Formats: Ads will be integrated as sponsored follow-up questions and paid media, ensuring they do not influence the content of the answers.
- Transparency: Sponsored content will be clearly marked, and answers to sponsored questions will be generated by Perplexity's technology, not by the sponsoring brands.
- Initial Partners: Brands and agencies participating include Indeed, Whole Foods, Universal McCann, and PMG.
Approach and Principles
- Avoiding SEO Tactics: Perplexity aims to provide a transparent advertising method without manipulating answer rankings.
- Revenue Generation: Advertising is seen as a sustainable way to generate revenue, supporting Perplexity's publisher partners and ensuring long-term sustainability.
- User Privacy: Personal information will not be shared with advertisers.
Perplexity invites user feedback to shape the future of its advertising approach, ensuring it complements the user experience and supports the platform's growth and innovation. This initiative aims to diversify revenue streams, expand capabilities, and continue delivering unbiased, high-quality information.
