Snapchat is testing two new advertising placements: Sponsored Snaps with Disney and Promoted Places with McDonald's and Taco Bell. These placements aim to enhance business engagement on Snapchat.
Sponsored Snaps
- Functionality: Deliver full-screen vertical video Snaps directly to users.
- User Interaction: Users opt-in to view, can reply or use a call-to-action link.
- Distinct Features: Visually distinct, no push notifications, removed if unviewed.
Promoted Places
- Purpose: Highlight sponsored places on the Snap Map.
- User Benefits: Helps discover places to visit based on community trends.
- Impact: "Top Picks" annotation increases visitation by 17.6%.
Future Enhancements
- Feedback: Open to community feedback for iteration.
- Potential Features: CRM integrations, AI chatbot support, and customer loyalty initiatives on Snap Map.
