DoubleVerify (DV) has announced an expanded integration with Snap to offer brand safety and suitability measurement, enhancing media quality authentication on the platform. This integration allows global advertisers to independently authenticate campaign quality and protect brand reputation within Snap’s user-generated content environment.
Key Features and Benefits
- Brand Reputation Insights: DV’s measurement ensures digital advertising aligns with non-objectionable and suitable content, safeguarding corporate reputation and preserving brand equity on Snap.
- Comprehensive Coverage: DV provides holistic media quality measurement across display and video ad placements on Snap.
- Trusted Measurement: Brands benefit from independent, third-party authentication of their Snap campaigns.
Technology and Implementation
DV’s solution is powered by DV Universal Content Intelligence™, an AI-driven classification engine that analyzes various content types (video, image, audio, speech, text, and links) to provide accurate classifications and comprehensive coverage. This technology maximizes transparency, effectiveness, and confidence in digital investments.
Partnership and Availability
Snap’s SVP, Revenue Product, Darshan Kantak, emphasized Snap’s commitment to brand safety and fostering a positive online environment. The technical integration is underway, with the solution expected to be available to all advertisers in the coming months. Advertisers can access measurement data and insights through DV Pinnacle®, DV’s unified service and analytics reporting platform.
In September 2019, DV launched viewability and invalid traffic measurement on Snap. The upcoming release extends DV’s brand safety and suitability measurement globally across all supported languages.
