Instagram has introduced new metrics for Reels creators to improve content performance analysis. The key addition is the “Retention” chart, which shows when viewers lose interest during playback. A flatter retention line indicates higher audience engagement, helping creators pinpoint which parts of their Reels maintain or lose viewer attention.
Furthermore, Instagram is replacing the “View Rate” metric with “Skip Rate”, which measures the percentage of viewers who skip the Reel within the first three seconds. This metric highlights the effectiveness of the opening moments, with a high skip rate signaling low engagement and the need for more captivating beginnings.
These updates provide Reels creators with enhanced data to better optimize their content strategies by understanding audience engagement, complementing other performance metrics introduced earlier.
