Posting on social media isn't always about visibility and engagement; sometimes, it's about self-expression or maintaining a digital journal. Instagram's new 'Post quietly to profile' option caters to this need.
When enabled, posts appear on your profile but aren't shared in followers' feeds. This feature aligns with existing behaviours where users archive and unarchive posts to limit feed visibility. It is helpful for:
- Sharing posts without engagement concerns.
- Posting multiple photos (e.g., vacation, wedding) without spamming feeds.
- Creating an aesthetically pleasing profile grid.
While it may not appeal to creators or brands focused on reach, it highlights that many users want to share content they enjoy without pressure.